Wednesday, February 9, 2011

Fashion Brings Out The Big Names

David Jones was first cab off the rank with their Autumn Winter Fashion Launch at the Elizabeth Street store.


Just to show there were no hard feelings now that the fashion duo from Sass & Bide, Heidi Middleton and Sarah Jane Clarke have decamped to the Myer chain of stores, a DJ's spokesman happily told any interviewer who would listen that sales of Sass & Bide fashion had been just a tiny, teeny fraction of DJ's income.

Myers must think otherwise having forked over $42M for around 65% of the brand.

Melissa George
Trundling through the grand marble floored store and past a photo station and then in circles around the ground floor and up 7 sets of escalators to DJ's former floor of boutique shopettes were Jane Ferguson , Harry M.Miller, Jan Logan, Grant Pearce, Mark Patrick, Lyndey Milan and Skye Leckie amongst the usual suspects who front Sydney and Melbourne's fashion parades.

Dannii Minouge was there and so was actor Melissa George , both looking trim and glam. ( If you have a spare few hours catch up on Melissa in the excellent HBO series In Treatment in which she stars opposite Gabriel Byrne).

Leggy beauties Sarah Murdoch and Megan Gale waltzed by. Alex Perry and Collette Dinnigan sat with Camilla Franks-all had their wares featured in the parade as did George Gross and Harry Who (both with deep suntans). Akira Isogawa. Carla Zampatti and her equally talented daughter Bianca Spender showed their latest and it wouldn't be a fashion show without Alex Perry, Alannah Hill and Josh Goot.

Needless to say, the gallons of Veuve Clicquot were eagerly quaffed.

Supermodels collide !

Sarah Murdoch & Megan Gale

Nicole Trunfio models

Sophie Faulkner in tight leather

no party is complete without Lara Bingle