A couple of (ex?) pals are calling Essena a "fake" in the video below. Who cares? She's had publicity to die for and the sort of PR that some of this town's more snooty publicists would charge tens of thousands of dollars for and still wouldn't get the coverage Ms O'Neill did. So we look forward to spotting Essena out on the social circuit any day soon. What a shame she didn't do this a month ago- she could have starred as a guest at the Melbourne Cup.